Mobile friendly websites

As of April 21st 2015 Google began to globally roll out their new mobile-friendly update. Basically what this meant was that all mobile-friendly websites got a boost to their ranking (which in effect also equates to a penalty to those websites which are not mobile-friendly).

Searches which result in Google finding websites which contain high-quality and relevant results, where the text is readable without tapping or zooming, tap-targets are spaced appropriately and the page avoiding unplayable content or horizontal scrolling are ranked higher.

applestalk - as of 2012 only build websites which are responsive.

Responsive website design

Now there is some confusion about this term but what it boils down to is...

In responsive websites the device does the work and automatically adjusts according to the screen size and orientation, switching between landscape and portrait and adjusting content to the available space.

A responsive design doesn't call for a separate mobile website, it uses your main website and just the code changes backend.

Google thinks this is the better solution.

Have any questions? Give us a call 01562 632708